Behind the Ball: Episode 5 with Aaron Shapiro

November 17, 2021
22 min

Aaron Shapiro first had the idea for building a smart golf ball when he was 13 years old. Now he is the CEO of Graff Golf, and the dream is becoming a reality. In this episode, Aaron talks about the circumstances around starting Graff, the challenges behind creating a smart golf ball, the milestones the company has reached to this point, his message to those who may doubt the viability of the ball, why the name of the company is so special and a lot more.

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